Journal of Education, Law and Social Sciences

Effect of Social Media Apps on Student’s Academic Performance at University Level

Sobia Tasneem

Ph. D Scholar, Department of Education, The Women University Multan, Pakistan.

Fariha Sohil

Assistant Professor, Department of Education, The Women University Multan, Pakistan

Keywords: Social media, Apps, University level, Academic performance.

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Abstract

This research project aims to investigate the relationship between university students' academic performance and social media use. The purpose of the study was to learn how university students perceived social media's impact on their academic achievement. The researcher used a quantitative research design for this investigation. A sample of 200 female students at Women University Multan studying science, business, and the arts was selected using the sample random selection approach from a total population. A Likert-type questionnaire with 19 statements was employed by the researcher. While examining the measurable information, Mean, Standard deviation, recurrence, one way ANOVA and Z-TEST were applied to investigate the impact of web-based entertainment on understudy execution. A five-point Likert Scale Questionnaire type, titled Social Media and Academic Performance of Students were used to collect data from the students. The descriptive statistics of frequency and percentage were used to analyze the demographic data while statistical test was used in testing the research hypotheses. Research findings showed that a great number of students are using social media. At the end of the research recommended that social media should be used for educational purposes as well. This is to create a balance between social media and academic activities of students to avoid setbacks in the academic performance of the students.